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Sustainability as a competitive lever in the new economy
di:
Jeff Hittner
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With the global economy in a recession, the conventional wisdom is that most companies are focused exclusively on cost-cutting and short-term survival. But these same economic conditions make a strong case for a sustainable approach to doing business -- one that recognizes that the long-term health of an organization is inextricably tied to the well-being of society and the planet. We will discuss results emerging from a recent survey conducted by IBM on 224 business leaders from around the world.
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